The Awkward Economics of K-12 Edtech for Startups

Enterprise sales, without enterprise budgets One of the many things that always bothered me about selling to K-12 schools—something that I did a ton of while I was running Coding Rooms—is that it’s very similar to enterprise technology sales in every way, other than how much money you should expect to make. If you consider the fact that most successful enterprise technology companies are closing deals that are $100k/year on the lowest end of the spectrum1, their salespeople can easily justify spending the time to go through the tedious and often-sluggish motions of an enterprise sale....

December 26, 2023 · 7 min · Sasha Varlamov

How to get your product in front of K-12 teachers and administrators

Getting started with marketing to K-12 teachers and administrators You just clicked deploy on the NextBigThingInEdu™️ and are ready to take the education world by storm. Except you have one problem: you did all of this without really figuring out how you’re going to get your product in front of teachers. 🦗 Not great, but not uncommon. As a matter of fact, that’s exactly the position I found myself in when we launched Coding Rooms....

December 6, 2023 · 16 min · Sasha Varlamov